So how are businesses making these massive paid media mistakes that are crippling their marketing campaigns before they even get off the ground? Well, let’s take a look at some of the massive “don’ts” of PPC and what you can do to avoid them.

Paid Media Mistakes: What’s Going Wrong With Your Ads

There are several reasons why ads can get taken down, from the careless to the naive. Here we’ll take a look at the biggest culprits across the biggest avenue for paid ads, Google.

Low Quality Score

Google uses a Quality Score to measure your site’s past performance with ads, and this is a major factor in where it ranks and how much you have to pay. In simple terms, you get a good quality score for your ad having relevance to a keyword and a bad score if it doesn’t.