in regards to to creating your online reputation, it can be attractive to focus a lot of in the most widely used media that are social and danger the wheels stopping. For instance, if spent all your time publishing to Twitter, what goes on if Twitter begins requesting cash or chooses your tweets break its plan?

Reputation Refinery’s CEO, Andy Beal advises making your own site the hub of your online branding efforts:

Instead, you have to think of Facebook–or Twitter, or Bing, or your newswire solution, etc–as a spoke in your wheel. Each leads to giving support to the wheel, however, if someone talked fails, your wheel remains switching.