Not all doom and gloom

It’s unwise to make sweeping generalizations, of course. Many sectors and businesses will see skyrocketing demand during this time — anything related to online learning and conferencing, for example.

“Healthcare is flat, if not pushing up a little bit in volume. CPG is up. QSR is down negligibly. So net-net, we aren’t seeing any substantial changes to demand on [the] DTC side. On B2B, we are seeing no decline in Bing; Google is seeing a small drop, but nothing of major alarm at the moment,” Jon Kagan, VP of search at Marc USA, said in a note Friday afternoon.