“I work in the higher ed field, CPCs have been plummetting along with search volume the past 7 days. Many competitors have pulled out entirely. We’ve just been watching CPCs, impressions, and daily spend drop for days now,” a Reddit user posted in a thread on the impact of coronavirus on CPCs.

“I would say most clients are noticing a definite drop in leads and a general decrease in buying interest,” Tim Jenson of Clix Marketing said Friday. He said the company he mentioned the last time we spoke a week ago is continuing to try to spend more on digital in an attempt to make up for lost leads from tradeshows that have been canceled, however, volume and interest just might not be there now.