In the debate of marketing vs. marketing, a situation that is sticky comes up as to which one is more important – marketing or branding. Initially, it might be sensed that marketing and advertising is of better significance than branding as it pushes product sales and means the survival of the company. To be able to resolve this riddle, it shall be required to review exactly what marketing does which advertising doesn’t.

The brand name presents the company to the market and the clients then scan their past track documents regarding their particular section of core competence, worth frameworks, moral and background that is moral above all the reputation (or otherwise) in the market. The brand image which takes quite some right time and energy to evolve in the marketplace kinds the foundation for the advertising and marketing tasks is caused.