In closing, avoid knee-jerk reactions, make smart decisions, use data and numbers to drive your decisions and, most importantly, don’t panic. We are all in this together. Your friends and enemies, partners and competitors are all facing the same challenges as you. Keep your business positioned as best as you possibly can during these trying times, and there will be a light at the end of the tunnel. And remember that your marketing can make a tremendous difference between success and failure.  

Stay safe out there.