For example, while the economy was booming, many of our clients became more stringent in demanding higher ROIs. When demand is extremely high, that is a luxury we are afforded. However, as demand drops, oftentimes so does ROI.  If your business can break even or be slightly profitable at a certain point, engage in as much advertising and marketing as you can to keep your volume up, even if in the medium term it means less profit. The goal during a crisis for any business is to stay alive. 

Long-Term Solutions

We define long-term marketing as one to three years. While we don’t have a crystal ball concerning the current circumstances, we are recommending our clients to not make any long-term changes at this point. As conditions and forecasts change, businesses should adapt their strategy accordingly, but for now most companies should hold tight and not make any dramatic changes that will hurt them in the long run.