Short-Term Solutions

We define short-term marketing in terms of one to three months, and this is where our current crisis is going to have the largest and most dramatic impact. And depending on your industry, that impact may be positive or negative, and it may be minor or major. What’s most important is to take control of things that are easily changeable, such as social media advertising, search engine ads, video ads and other types of digital promotion that can be closely monitored and adjusted as needed.  

A large restaurant we work with is now closed in most states to dine-in customers, so they are offering free delivery. We made sure their social media advertising and search advertising, as well as website content and information, were all quickly updated and even scaled up to help them during these difficult times. The end result has been positive — they are actually seeing an increase in their sales and revenue as a result.