Because the authors conclude, “Progressive companies stay closely connected to customer needs—a powerful filter through which to make investment decisions.”

In different phrases, user research is extra essential than ever.

Figuring out your prospects—and how they might change—is vital

“Behaviors and attitudes will change,” says Ben Labay, CXL Agency’s Director of Analysis. In relation to figuring out what has modified, Labay continues:

I’d suppose the primary cease is analytics—who dropped off, what channels, who remained, and so on., however polls and surveys are apparent selections, too.