So how do you determine which instruments you’ll want?

Frameworks for companies throughout a disaster

The research above argue for a stability of value reducing and funding. That’s simple to suggest and exhausting to execute. Every examine, nonetheless, presents a framework to assist with choice making.

Bain presents a rubric based mostly in your present market place and monetary energy:

The HBR examine builds a three-by-three block based mostly on prevention- and promotion-focused methods. Their suggestions derive from gross sales and EBITDA (earnings earlier than curiosity, taxes, depreciation, and amortization) for the businesses of their examine: