Lessons discovered throughout a present disaster may help corporations navigate the subsequent one.

4. Put together for future downturns

“Do you know what the red flags are in your business?” writes Brian Moran, who shuttered his publishing enterprise following the 2007–09 monetary disaster.

That crisis saw a world spending lower of 9%, with U.S. advert spend happening by 12% and companies shedding between 3 and 30% of income.

Moran highlights a number of methods to protect flexibility and ask exhausting questions earlier than the solutions are a foregone conclusion:

David Rhodes and Daniel Stelter suggest asking similar questions: