Marketing and Growth Lessons for Uncertain Times | CXL
Likewise, with motion, sticking to a inflexible plan made when info was totally different can also be prone to compromise probabilities for success (or survival).
Invoice Sebald of Greenlane Marketing is getting ready—as a lot as one can—for uncertainty:
Immediately’s scenario just isn’t one thing I’ve seen in my lifetime. It appears not possible to foretell what is going to come subsequent. That makes it fairly exhausting to map out situations and contingency plans. So, Greenlane is taking the “business as usual…with some tweaks” strategy. We’re additionally anticipating curveballs.