As Rand Fishkin defined, Moz leaned into a few of these benefits because it navigated the 2007–08 disaster:

The corporate’s construction—comparatively few workers to income ratio, massive money reserves, and comparatively frugal spending (till our large funding spherical at the very least) made us an excellent candidate for survival and progress in tough occasions.

Aggressive pricing ($39/month in 2007), Fishkin continued, and timing additionally performed a job:

Moz succeeded in a recession as a result of it helped folks with an rising type of advertising that spoke to recession-based considerations.