Marketing and Growth Lessons for Uncertain Times | CXL
But it surely must be a quick pause and reposition—not a tough cease. And that pause must be as quick as attainable, so that you begin on the brand new plan with as most of the authentic assets as attainable in place.
Listed below are some issues you are able to do.
1. Be taught from pressured effectivity
“I built my first startup in Argentina during the economic crisis-turned-revolution in 2001,” writes Frederic Kerrest, “and my co-founder and I started Okta in the depths of the U.S. recession in 2009.”
The added challenges, Kerrest argues, supplied long-term advantages. There have been apparent ones, like how scarce capital pressured frugality. However there have been others, too: