Marketing and Growth Lessons for Uncertain Times | CXL
So don’t skimp on model. However what else are you able to do?
The right way to use robust occasions productively
Marketing budgets are all the time in danger—it’s simpler to cut back advert spend than to shut a producing facility. However disaster intervals afford corporations with alternatives, too.
On the finish of the day, says Stewart:
Enterprise is about prioritization of assets. Constructing a way for manufacturing that makes this environment friendly sufficient for revenue. Managing the technique of manufacturing to suit the circumstances.
The temptation, due to this fact, is to cease all the pieces, to clear bandwidth for some very actual and very urgent disaster administration. And, quick time period, which may be the one possibility. You may’t take later motion in case your first step prevents there being a later step.