The questions that shoppers ask within the coming months are going to be extra centered on enterprise outcomes and much less on traits and vainness metrics. It’s particularly reasonable for shoppers to begin questioning the outcomes of their companies, groups, and even CMOs. 

But, Stewart notes:

Model campaigns “convert poorly,” however they aren’t meant to transform. They construct belief and confidence, which is what is required proper now. It’ll reassure those that can’t purchase now however will purchase once more later—and entice extra of those that can or want to purchase now however are being hard-pitched by everybody else.