Traditionally, epidemic-inspired slowdowns have behaved differently (however constantly) in comparison with different causes. Nonetheless, nobody is aware of how this one will play out.

This publish surveys what folks have executed prior to now—and what advertising leaders are doing now—to make it by way of robust occasions and thrive within the post-crisis period.

What the massive research have proven

In 2002, McKinsey published a study of 1,000 U.S. corporations masking the interval 1982–99, which included a recession throughout 1990–91.

The examine centered on what occurred throughout the recession that affected efficiency after the recession. Those that got here out on prime had been categorised as “leaders.” Because the authors discovered: