Laura Blue of LaunchLink PR corroborates Gerhardt’s message:

It’s throughout these occasions that manufacturers should be particularly thoughtful about what and how they’re speaking to prospects, companions and stakeholders. Are they genuinely aiming to assist or are they clearly pushing product or one other agenda?   

Companies want to remain true to their model and their overarching mission throughout unsure occasions—as that is what actually counts and what folks will bear in mind them by.  

“Your products probably aren’t high on people’s priority lists right now,” says Kristen LaFrance.