It doesn’t matter what you select, it would assist—now and later—if these selections strengthen your model.  

Why model issues greater than ever

“There is no better time to be real, authentic, and human as a brand,” writes Dave Gerhardt. He continues:

It’s OK to proceed to function. We’d like enterprise to spice up the financial system. However you are able to do higher than barely modifying the copy your legal professionals would write.

A 2 minute iPhone video out of your CEO would have such an even bigger impression than a extremely manicured marketing campaign or company sounding e mail.