Marketing methods for new and altering segments

There are options for every segment:

Novel pricing methods past the $0.99 something-or-other can help a range of businesses:

Other ideas embody:

It could be simpler to make radical adjustments—like revamping your pricing mannequin—throughout a disaster. “Recessions offer opportunities for change,” says Raffaella Sadun. 

Others share her opinion:

When survival is at stake, it’s simpler to get companywide buy-in for revising advertising methods and reallocating investments. Managers can defy outdated mind-sets and creatively search for superior options.