A psychological segmentation divides patrons into 4 classes:

The attitudes of these segments, in flip, have an effect on selections about totally different product varieties:

The place do your shoppers fall? There are lots of methods to search out out. Our CRO team makes use of ResearchXL, which is a complete framework for figuring out check concepts, although its strategies apply broadly.

If you happen to’re wanting for fast solutions by way of surveys or interviews, we’ve assets for that, too:

When you’ve recognized key segments, what’s one of the best ways to succeed in them?