There is sales that are also internal content that features things such as process sheets, sales scripts, and email scripts.

An investment in sales enablement is really a investment that is long-term the near future success of the business.

Source: Highspot

6. Marketing & Sales Alignment

A manufacturing online marketing strategy can only just achieve success if you have alignment that is genuine your marketing and sales teams.

They have to be working together to consistently generate high-value leads and identify messaging that is new regions of growth that work with the favor of both departments.