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Manufacturing Marketing Strategy: 7 Growth Channels

5. Sales Enablement

Sales enablement is really a strategy that is long-term of processes and content that permit you to better sell your services to your target audience.

Sales enablement involves looking at and auditing your sales that are current to determine where improvements may be made.

Those small optimizations that result in a level 2% upsurge in sales could mean huge amount of money for the manufacturing company within the long-term.

in regards to sales enablement content, there clearly was both customer-facing and content that is internal

An example of customer-facing content may be information regarding your process, machinery, or other facets of your company that prospects typically wish to know about through the sales process.