These ads are designed to help your prospects and customers access the content and offers most interesting to them instantly, driving higher-quality engagement for you.“

Conversation Ads are designed to be served to prospects when they’re most receptive to them. As the company explains, “messages can only be sent when the prospect is active on LinkedIn and in the right mindset.”

Conversation Ads can be used with existing LinkedIn features such as Lead Gen Forms and Conversion Tracking. They’re rolling out over the next few weeks as a public beta to all advertisers in all languages.