Content served through Conversation Ads can be personalized according to where the prospect is in the conversion funnel.

LinkedIn emphasizes that businesses can expect higher quality engagement from prospects by serving them with more interesting advertising content.

“Meeting your customers where they spend their time is just as important as how you engage them. This can be especially true in the B2B space, where buying cycles are longer and multiple stakeholders are involved in purchase decisions, making each conversation and interaction that much more important in building trusted relationships…