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Inside Target’s Marketing Strategy

Talbot: What part do home companies, either separately or perhaps in aggregate, play when it comes to positioning Target?

Gomez: Guests love Target for our assortment that is curated of and national brands. Both play a role that is big our success.

That stated, our had companies are an differentiator that is amazing Target.  In every area of our business – particularly apparel, accessories, home, electronics and food and beverage – our owned brands give our guests access to products that are great great rates that they’ll just find at Target.

Over the very last years that are few we’ve rolled out more than 30 new owned brands as part of a broader strategy to reimagine the Target experience.  And our guests’ response shows they’re seeing.( that they love what**)
Talbot: Any other findings you’d care to talk about on online marketing strategy?