Give Your Audience More Value: As a business, you must give before you can get. This is just another piece of valuable content you are giving your prospects as you move them down the sales funnel.

Establish Yourself as an Industry Thought Leader: Bottom line, writing an ebook makes you look influential.It shows your customers that you are knowledgeable in your field and ensures them that they are dealing with a reputable business.

Generate More Traffic: In addition to the added searchable content, a good ebook will get linked and shared numerous times through social media. Every additional link is another chance for a new visitor to land on your page.