Tools like TailWind can also give you an idea of related hashtags, and Instagram itself offers a shortlist of related hashtags to include in your research, too:

4. Analyze Content on Pinterest

Pinterest is a minefield of good data, and I feel like it’s gotten a bad rap as a “soft” or recreational social media platform.

I’ve noticed tons of useful business stuff posted to Pinterest recently as I’ve been scouring the web for help with my own business.

When I searched for “B2B marketing,” I got content ideas for topics related to social media, marketing tactics, how to create infographics, product launches, and more.