You can even follow hashtags you like now.

Many industries are utilizing Instagram for the lead-driver that it is – especially in local and creative markets.

Looking for a newborn photographer in your area #newbornphotographychicago?

Chances are you’ll want to see their work on Instagram.

Want a graphic designer to help your business #graphicdesignersofinstagram?

Get an idea of their style on Instagram.

By searching for hashtags related to your business or your target audience and then analyzing the most popular posts, you can get an idea of what works well with people looking for those hashtags.