2. Dig Into Trending Topics on Twitter

A lot of what’s trending on Twitter is newsworthy content, but it’s in the conversations related to those topics that marketers can really find the details of what matters to their audiences.

Plus, you can use the exact language that your potential searchers are using too.

This is especially true if you’re actively engaged with the kind of audience on Twitter that mirrors your personas or target audiences.

Your #TrendsForYou will be even more useful.

For example, as a member of the SEO Twitter community and the admin of #SEOChat, I get a lot of info on Twitter from people who are asking questions on behalf of their SEO clients or from SEO newbies.