Not only does this mean more opportunity for marketers to learn about our target audiences straight from their own experiences.

It also means there’s more data than ever that we can use to inform our keyword research and produce more useful targeted content.

Along with joining Facebook and LinkedIn groups to understand your target audiences on a deeper level, here are some ways to use social media for keyword research.

1. Use Facebook Ad Targeting Options for a Glimpse into Audiences

Because we put so much info into Facebook, their targeting data is extremely specific.

You may know exactly who your target market is, but you could find new or supplemental audiences that could be served by your company.