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How to use machine learning (if you can’t code) to help your keyword research

And a de-duplication, I’m left with nearly 8,000 keywords that are categorized into “Bottoms” and “Tops” at the first level, and “Jeans” and “Trousers/Chinos” at a secondary level. 

Tip – you may need to use the trim function to get rid of any whitespace after the find and replace as otherwise this sheet will upload with errors when we use it as our training data: 

Time spent so far: 5 minutes

You’d of course carry on doing this for all River Islands products and into as many categories as required. If you were doing men’s and women’s, they’d likely be the first category. You’d then possibly have a fourth category which breaks things like “jackets” up further into items like “puffer jackets” and “leather jackets”.