Tops > Coats and Jackets

         > T-Shirts and vests

Bottoms > Jeans

              > Trousers and Chinos

We’ll do the “Bottoms” first.

Grab the “jeans” URL for River Island and plug it into SEMRush:

Filter by the top 20 keywords and export:

I’ve chosen the top 20 because often, beyond that, you start to rank for some irrelevant and, sometimes, quite odd keywords. Yes, River Island ranks number 58 for this term:

We don’t want these terms affecting our training model.