Step 1 – Getting the training data

For this example, we’ll pretend we’re doing keyword research for River Island – a large clothing retailer in the UK for all my friends across the pond. (If you’re reading this and work for River Island, I will not be doing full keyword research.)

If we look at River Island’s site taxonomy we see the following:

For the purpose of this guide, we’ll just do keyword research for men and focus on these few product items:

Let’s say, hypothetically, I want to group my keywords into the following categories and subcategories: