As with before, create a one-click supervised model:

Voila – your second decision tree:

So now we have 2 trained models that will categorize your keywords using machine learning with a fairly high degree of accuracy.

Time spent so far: 10 minutes (maybe an hour if you did every product category on River Islands website)

Getting the rest of your keywords

We only trained a model to cover 2 categories and 4 subcategories. Assuming you trained it for every product on the River Island’s website (which will likely take you an hour or two max. Maybe even get a Virtual Assistant to do it for you and put your feet up), the rest of your keyword research is going to be so easy.