But creating short-term goals initially can save you a bunch of headaches when it comes time to justify your worth.

PRO-TIP: Never agree to a goal that you don’t feel you can achieve.

It’s important to push back on goals that aren’t S.M.A.R.T.

If you agree to a goal you can’t achieve, you only damage the relationship, and you will get fired.

Getting the Work Started

Once you’ve done the handoff and set the expectations, it’s time to get started.

Typically, we start every project with an overall audit of the current SEO presence.

This is an all-inclusive audit of both on and off-page issues.