If a client gets a bad first impression it may be impossible to turn their perception around, no matter where the results end up.

Setting S.M.A.R.T. Goals

It’s important to set goals with clients.

These goals should be S.M.A.R.T.

S.M.A.R.T goals are:

By setting goals, you are anchoring the goalposts of the relationship.

If the client agrees on what success will look like, they can’t claim that the project failed if the goals are met.

Frequently, it isn’t possible to set overall goals at the beginning of a project.

You can’t set realistic goals if you don’t know what is realistic – and in the beginning, you don’t know what you don’t know.