But having internal communication of everything that was talked about in the sales process is important for creating a first impression and getting started on the right foot.

Whether or not you have a long-term relationship with an SEO client is highly dependent upon the communication in the first 2-3 months of the contract.

And communication during this period can be a problem.

In most cases, the work being done – learning about the client and fixing technical SEO items – doesn’t lend itself to an interesting report for the client.

Setting the foundation for both the SEO program and client communication expectations is paramount to success.