Most SEO professionals want to dive right in and start working.

Our instincts and intentions are noble.

SEO professionals, by nature, are problem solvers.

We see an issue, and we want to fix it.

But before we jump into fixing code, content, and link profile issues, it’s important to set ground rules, expectations, and communication protocol with every new client – or, if you are working in-house, with the rest of your team.

Setting the SEO Stage

In our process, the first step is an internal hand-off from sales to production.

For some of you, this step isn’t necessary if the person who sold the deal is also the person who will be in charge of the project.