Additionally, your prize should be relevant to your target audience. You don’t want to give away an iPad, a $100 Amazon gift card, or a vacation package because everybody wants those. You’d just end up getting a lot of followers who don’t really care about your product or service and would simply leave when the contest is over.

Instead, pick a prize that potential new followers will be interested in that relates to your business such as your product or service.

#2: Decide How People Will Participate in Your Instagram Contest

The easiest type of Instagram contest to run is where you have two to three simple criteria for entry such as “Follow this account, like this post, and tag a friend below.” This type of contest is super-easy to enter and manage.