#1: Choose an Appropriate Prize for Your Instagram Contest

Determining the type of Instagram contest you want to run will depend in part on the prize you have available. The prize should be commensurate with the type of effort people have to put forth to participate in your contest.

A simple giveaway, for instance, could be a low-range swag giveaway (something that’s worth $25 or less) because the entry requirement is simply tagging a friend. It isn’t a huge commitment from participants. In contrast, when the contest involves entrants creating content on Instagram and tagging your business in it, that’s a big ask. You’ll need to offer a bigger prize such as a free consultation.