Want to run a contest on Instagram? Wondering what rules and best practices you need to follow?

In this article, you’ll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest.

Understand the Rules for Running an Instagram Contest

Instagram contests are a great way to reach your audience, reward them for engaging with your content, and reach a whole new pool of followers.

Chances are you’ve heard that running Facebook contests is complicated—and there are a lot of rules. Instagram contests are much easier but there are still a few rules you need to be aware of.