This means that digital marketing agencies can potentially add revenue-producing value to 87% of the coronavirus-affected trade show industry. The scope for a tangible return on investment is a strong incentive for this industry to opt to retain agencies’ services.

Embracing digital transformation

During these uncertain times, companies are embracing a move to digital channels to reach their audience. Research has shown a spike in companies requesting the updating of websites, launching new e-commerce channels and creating targeted social media campaigns to keep in touch with their audience.