The article further explains, ‘threshold levels 1-4 are beginning to show predictable signs of spending from consumers. To help markets understand what’s to come as they enter the following thresholds, we’ve spotlighted several markets to showcase the key trends that have defined purchasing behaviours as businesses look for guidance on what is likely to happen.’ This direction creates measurable stability.

The beauty of digital marketing is that it can assist the 46% who will need to find new channels to connect with prospective and existing audiences if they want to maintain awareness as well as relevancy when the industry picks up. These channels may include but are not limited to, social media platforms such as Facebook and LinkedIn Live, as well as top-of-the-funnel sales marketing methods.