Keeping in touch with your existing customer base is an essential ingredient that adds flavor to a tactical, effective marketing plan.

3. Drive conversions cost-effectively

Positive customer experience is vital to your success. Consider advising clients that small incremental design changes to their website that will provide a faster, more personalized service can increase conversion potential.

4. Understand key consumer behavior thresholds

A few days ago, through applied insight as well as preparedness, Nielsen, a global measurement and data analytics company, identified six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and we are seeing these patterns being mirrored across multiple markets.’