Here are four ways to keep your current clients and attract new ones.

1. Double down on SEO

In an article written by Michael Davis, Content Director at On The Map, Inc., he explains two pertinent points. If your client has an online presence, cutting – or eliminating SEO budget may be one of their cost-cutting solutions. They’re definitely not the only business with this idea, and as such, it presents an opportunity for you to help your clients oust competitors by using contrarian thinking and advise them to increase their SEO budget.

The benefit is that Google’s algorithms will pick up sites that have stagnated, making the ‘golden’ page-one placing more attainable which will enhance your clients’ visibility even during a time of crisis – now that’s how you prove the value you bring to the table. Increased visibility during volatile times solidifies consumers’ authority and trust in your brand.

He comments, ‘Remember, you don’t have to knock ten competitors out of the organic search results to get on page one. You only need to take out one. Then you can begin working on that final climb to the top.’

2. Relevant content creation and updating of existing evergreen content

The creation and updating of content work in synergy with SEO. During a time of crisis, developing proactive content and SEO strategies will put you ahead of the curve. Businesses who metaphorically shut down their online presence will be in a reactive position once restrictions are lifted.