As you can see, a whopping 46% said ‘We will not reinvest that budget’, while 14% said they ‘will shift money into content creation’ and 28% that they ‘will shift money into digital advertising.’

So, right now, an agency with non-digitally native clients can look to shift them into the digital realm quite quickly through services such as targeted content creation, video and design. All this, tied together with a sound SEO strategy, can propel these companies from online obscurity into a visible arena they would not have considered before.

So how do I retain my clients?

Digital marketing is creating new opportunities for businesses right now – especially in the hardest-hit industries. At fio agency, we’ve been fortunate enough to retain and even gain new clients, by implementing proactive marketing strategies that promote the clients’ value and maximize visibility in what was perhaps a previously unfamiliar environment.