Content is being consumed online at record levels and at this pivotal juncture, digital marketing is actually very well positioned to provide businesses with a resilient approach, once adapted to the present conditions and the resulting user behaviour. A trend which looks set to persist for the next few months at least.

Budgets are moving online

The reality is that the majority of industries are being impacted, and the effect on non-digitally native companies specializing in services such as field marketing or trade shows, for example, will take a heavy toll. The graph below, provided by Marketing Charts, shows the industry’s current attitude towards shifting budget into digital marketing.