So, advertising with social environment-centric content on Facebook can be an excellent option for hard-hit industries. The old saying, ‘go where your customers are’ holds true.

Choose the right messaging

In terms of messaging, agencies need to hold a balance between current user behavior while remaining sympathetic to the fallout of the pandemic.

One of the main obstacles is that the majority of people are creatures of habit; change is avoided at all costs. However, when complete freedom of choice is not an option, user behaviour sentiment becomes emotionally charged and transforms to deal with the uncertainty of the times. This type of behavior can be irrational because there is no plan or direction. There are some assumptions which do hold true, though, and solid data is starting to back that.