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How to retain SEO clients during a global crisis

Social distancing has changed the marketing dynamic almost fundamentally for many industries. In essence, users have more time to consume more content across a plethora of platforms, including social media and on-demand entertainment streaming services. Therefore, moving budget to targeted content creation and the promotion of this content seems logical.

The effect on industries

Some of the hardest-hit industries include travel (from the airlines to the destinations themselves) retail and fast-moving consumable goods (FMCG).

There is a dichotomy facing particular industries at the moment which has resulted in a critical need for adapted marketing strategies. An example of this polarization is found in social media: Rob Sanderson from Loop Capital Markets predicts that Facebook’s ad revenue is going to take a significant knock due to the decrease in ad spend by travel brands. However, Facebook has also seen a massive increase in its messaging apps – more than 50% in hardest-hit countries during the past month.